Privacy Policy
Last Updated: May 24, 2026
This Privacy Policy describes how Theology Made (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website [theologymade.com], interact with our content, make a purchase, or otherwise engage with our services (collectively, the “Services”).
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies, please do not use our Services.
1. Information We Collect
Information You Provide Directly
We collect information you voluntarily provide, including:
- Contact information: name, email address, mailing address, phone number
- Account information: username, password, profile details (if you create an account)
- Order information: billing/shipping address, payment information (processed by our payment processor, not stored by us)
- Communications: messages you send through contact forms, email, or social media
- Email subscriptions: email address and preferences when you subscribe to our newsletter or marketing communications
- User-generated content: comments, reviews, testimonials, or other content you submit
Information Collected Automatically
When you visit our Services, we automatically collect certain information, including:
- Device and browser data: IP address, device type, browser type and version, operating system, screen resolution, mobile device model and brand
- Usage data: pages visited, time spent on pages, links clicked, referring URLs, search terms used to find our site, scroll depth, file downloads
- Location data: approximate geographic location based on IP address (country, region, city)
- Demographic data: age range, gender, and interest categories (where available through Google Signals)
- Cookies and similar technologies: see “Cookies and Tracking” below
2. Cookies and Tracking Technologies
We use cookies, pixels, web beacons, and similar tracking technologies to operate and improve our Services. These technologies help us understand how visitors use our site and allow us to deliver relevant content and advertising.
Types of cookies we use:
- Essential cookies: required for the website to function (cart, login, checkout)
- Analytics cookies: Google Analytics 4 to understand site usage and improve performance
- Marketing cookies: to deliver relevant ads and measure ad performance
- Functional cookies: to remember your preferences
Third-party services that may set cookies or collect data:
- Google Analytics 4 with Google Signals enabled — collects usage data, demographic data, and cross-device behavior
- [Klaviyo / Mailchimp / other ESP] — email marketing and customer data
- [Shopify / Squarespace / WordPress / other platform] — site hosting and ecommerce
- [Meta (Facebook) Pixel] — ad tracking and retargeting
- [TikTok Pixel / Pinterest Tag / other ad pixels] — ad tracking
- [Stripe / PayPal / other payment processor] — payment processing
You can disable cookies through your browser settings, but some features of our Services may not function properly without them.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our Services
- Process transactions and fulfill orders
- Send order confirmations, shipping updates, and customer service communications
- Send marketing emails, newsletters, and promotional offers (with your consent where required)
- Personalize your experience and deliver relevant content
- Analyze site usage, traffic patterns, and content performance
- Improve our website, products, and services
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations
- Respond to inquiries and provide customer support
4. How We Share Your Information
We do not sell your personal information. We share information only as described below:
- Service providers: third-party vendors that help us operate our business (payment processors, shipping carriers, email service providers, analytics providers, hosting providers, customer support tools)
- Legal compliance: when required by law, court order, or government request
- Business transfers: in the event of a merger, acquisition, or sale of assets
- With your consent: when you direct us to share information
- Aggregated/anonymized data: non-identifying data may be shared for analytics or research purposes
5. Email Marketing
If you subscribe to our email list, we will send you marketing communications about our products, content, and offers. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly. Transactional emails (order confirmations, shipping updates, account notifications) are not affected by unsubscribing from marketing emails.
6. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information:
For all users:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
For California residents (CCPA/CPRA):
You have the right to:
- Know what personal information we collect, use, and share
- Request deletion of your personal information
- Opt out of the sale or sharing of personal information (we do not sell your information)
- Limit the use of sensitive personal information
- Non-discrimination for exercising your rights
For EU/UK/EEA residents (GDPR):
You have the right to:
- Access, rectify, or erase your personal data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at hello@theologymade.com. We will respond within the timeframes required by applicable law.
7. Google Analytics and Demographics
We use Google Analytics 4 with Google Signals enabled to better understand how visitors use our site. This includes the collection of demographic and interest data (such as age range and gender) for users who are signed in to Google and have ad personalization enabled. This data is reported in aggregate and is not used to identify individual users.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also manage your Google ad personalization settings at https://adssettings.google.com.
8. Data Retention
We retain personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.
Specific retention periods:
- Marketing email subscribers: until you unsubscribe, plus suppression list retention
- Analytics data: up to 14 months (configurable in GA4)
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
10. Children’s Privacy
Our Services are not directed to children under 13 (or under 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it.
11. International Data Transfers
If you access our Services from outside the United States, please note that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Services, you consent to this transfer.
For EU/UK residents, we rely on appropriate safeguards (such as Standard Contractual Clauses) for international data transfers.
12. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last Updated” date. Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at:
Theology Made Email: hello@theologymade.com
This Privacy Policy is provided as a template and should be reviewed by a qualified attorney to ensure compliance with all applicable laws in your jurisdiction.